Paw Me Case Study
Animal Welfare App
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PROBLEM
The two main animal welfare agencies in Dunedin had issues with their public facing processes, and the methods to donate to them were quite convoluted. |
INSIGHTS
They both needed more streamlined adoption processes, as well as more detailed profiles for their animals that were available for adoption. One of the agencies in particular needed a quick and simple sign up process for potential foster families. They both also wanted a simple donation process for the public to be able to use than they currently had the infrastructure to support themselves. |
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TEAM
Me, with the occasional input of: Andrew Wallace - Design Thinking Mentor Grant Baxter - Xcode Enthusiast Noel Waite - Deeper Enquiry Leader Nick Laird - Background Supervisor |
APPROACH
Design Research - Observational fieldwork - In depth interviews - Raw data capture - Design ethnography Design Analysis Market Research Ideation Rapid Prototyping Iteration Synthesis |
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STEPS
After the initial data collection, I started to see what opportunities there were for me to work with. I had identified the adoption processes to be the top priority, both organisations had similar issues with them and it is also where most of their public interactions occur. Developing streamlined fostering sign up and donation processing were the next priority, as both organisations rely on those as key support mechanisms for their ongoing daily operations.
After the initial data collection, I started to see what opportunities there were for me to work with. I had identified the adoption processes to be the top priority, both organisations had similar issues with them and it is also where most of their public interactions occur. Developing streamlined fostering sign up and donation processing were the next priority, as both organisations rely on those as key support mechanisms for their ongoing daily operations.
Initial wireframe sketches for Paw Me
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Overview of the app in developement
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CONCLUSION
I really enjoyed working on PawMe; it involved getting to learn about the realities of animal welfare organisations in New Zealand, and was my first experience designing and creating an app.
Originally I didn’t have a chance to get any feedback from the organisations, or prospective users before I made the final prototype. User testing can be such a valuable resource for designers, and I know I would have learned a lot from the feedback, so I make a point of prioritising research and testing in my projects where possible.
I really enjoyed working on PawMe; it involved getting to learn about the realities of animal welfare organisations in New Zealand, and was my first experience designing and creating an app.
Originally I didn’t have a chance to get any feedback from the organisations, or prospective users before I made the final prototype. User testing can be such a valuable resource for designers, and I know I would have learned a lot from the feedback, so I make a point of prioritising research and testing in my projects where possible.
I'd love to talk about Paw Me if you're keen, anytime. Just get in touch and let's have a chat.